Click here to get this paper done by our professional writers at an affordable price!!
Question: Question 1 of 40: Established management approaches and business procedures were considered to be inadequate for the Internet world, where “everything” had been turned upside down. To accommodate this change, e-business ventures were often staffed with young individuals, having an entrepreneurial drive, strong IT know-how, and analytical capabilities, yet often: A.had a limited range of expertise. B.lacked specialized know-how. C.had little knowledge of the industry. D.dealt with information scarcity related to the competition. Question 2 of 40 5.0 Points __________ are horizontal e-marketplaces for spot procurement of usually operating, manufacturing inputs. They are most valuable for operating inputs that display high fluctuations in price and/or demand. A.Exchanges B.Catalogue hubs C.MRO hubs D.Yield managers Question 3 of 40 5.0 Points __________ are e-procurement solutions designed to integrate the originator of the order, approval by manager and order placement by buyer. Through the use of one of these systems, orders can be quickly and reliably passed from one person to the next without losing information. A.Stock control systems B.CD/web-based catalogues C.Email or database-based workflow systems D.Integrated e-procurement systems Question 4 of 40 5.0 Points Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels? A.Distribution efficiencies B.Shared information C.Purchasing leverage D.Cost leadership Question 5 of 40 5.0 Points __________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time. A.Market transactions B.Alliances C.Parent/subsidiary constellations D.Long-term contracts Question 6 of 40 5.0 Points External suppliers are often more efficient because: A.they are facing permanent competitive pressure from other companies within their specific industry. B.they have specialized know-how. C.of economies of scale. D.information scarcity provides them with leverage against the competition. Question 7 of 40 5.0 Points Today, many companies rely heavily on sourcing parts and services from external suppliers. There are four main reasons for doing so. Which of the following is NOT a reason? A.High capital requirements B.Specialized know-how C.Higher efficiency of the open market D.Information scarcity Question 8 of 40 5.0 Points __________ represent any transaction between a company’s employee and a potential customer. A.Intangibles B.Customer relationships C.Social networking D.Moments of truth Question 9 of 40 5.0 Points __________ entail purchasing from an external provider on an individual contractual basis. A.Market transactions B.Alliances C.Parent/subsidiary constellations D.Long-term contracts Question 10 of 40 5.0 Points These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces. A.Operating inputs B.Production inputs C.Supplier inputs D.Manufacturing inputs Question 11 of 40 5.0 Points Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT: A.supplier resistance. B.organizational risk. C.information required to make the purchasing decision. D.technology risk. Question 12 of 40 5.0 Points __________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services. A.Exchanges B.Catalogue hubs C.MRO hubs D.Yield managers Question 13 of 40 5.0 Points __________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered. A.Stock control systems B.CD/web-based catalogues C.Email or database-based workflow systems D.Integrated e-procurement systems Question 14 of 40 5.0 Points Specialization effects are likely to be related to: A.high capital requirements. B.specialized know-how. C.economies of scale. D.information scarcity. Question 15 of 40 5.0 Points __________ entail the setting up of a distinct firm that operates separately from, yet under the auspices of, the parent company. A.Market transactions B.Alliances C.Parent/subsidiary constellations D.Long-term contracts
Question 16 of 40 5.0 Points With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves. A.coordinated B.deconstructed C.de-averaging of D.a cost leadership
Question 17 of 40 5.0 Points With the burst of the Internet bubble in March 2000, many companies that had spun off their e-business activities could not exploit the synergies between their online and offline channels and operations and, therefore, were not able to pursue a __________ strategy. A.clicks-and-mortar B.bricks-and-mortar C.differentiation D.cost leadership
Question 18 of 40 5.0 Points __________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa. A.Level of uncertainty B.Information asymmetry C.Differentiated awareness D.Information scarcity Question 19 of 40 5.0 Points __________ is an e-procurement solution that allows users to buy items directly on the seller’s website. However, since there is no integration with the internal accounting system, purchasing data needs to be re-keyed. A.Order entry on website B.CD/web-based catalogue C.Email or database-based workflow system D.An accounting system Question 20 of 40 5.0 Points One of the classic definitions of __________ refers to “a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impeding it from achieving its goals.” A.deconstruction B.adverse impact C.conflict D.negative linear correlation Question 21 of 40 5.0 Points Companies perform value-creating activities, which are interdependent with activities of suppliers or customers. __________ provides a framework for identifying all these activities and analyzing how they affect a company’s relative cost position and the value delivered to customers. A.Porter’s value chain B.Mobile marketing segmentation C.The u-commerce framework D.The value creation framework Question 22 of 40 5.0 Points __________ allow(s) their members to manage more contacts more efficiently than is possible offline; therefore, they increase personal contact reach. A.Google B.Web 2.0 C.Social networking sites (SNS) D.UVR Question 23 of 40 5.0 Points Regarding the consciousness dimension, if customers are ultra-conscious, then __________ marketing is recommended in order to improve the conscious interaction with objects related to the consumption experience. A.amplification B.transcension C.contextual D.attenuation Question 24 of 40 5.0 Points __________ are the industry’s linchpin. Their close contact with customers positions them at the center of the network and gives them a dominant service role. A.Application and content providers B.Mobile network operators (MNOs) C.IT enablers D.Mobile device manufacturers Question 25 of 40 5.0 Points Which of the following is NOT one of the principles that have driven advances in Web 2.0-based applications? A.Continuous, real-time improvement B.Continuous and incremental application development C.Perpetual “beta version” D.Perpetual “alpha version” Question 26 of 40 5.0 Points In many retail establishments, __________ signifies a wide variety of products, although they may promote more popular products. A.brand leveraging B.customization C.the long tail D.customer co-production Question 27 of 40 5.0 Points A __________ is a user-generated website containing continuously updated entries in periodic order. A.Wiki B.blog C.media platform D.desktop application Question 28 of 40 5.0 Points In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers’ conscious need of interaction with the consumption phenomenon. A.amplification B.transcension C.contextual D.attenuation Question 29 of 40 5.0 Points In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities. A.voice B.Internet C.entertainment D.messaging Question 30 of 40 5.0 Points __________ not only determine the design and functionality of mobile phones, but also set the communication standards and take care of the pre-installation of browsers, operating systems and other applications. A.Application and content providers B.Mobile network operators (MNOs) C.IT enablers D.Mobile device manufacturers Question 31 of 40 5.0 Points While traditional e-commerce refers to transactions conducted via fixed or wired Internet terminals, __________ refers to e-commerce transactions via mobile or wireless terminals. A.wi-fi B.m-commerce C.the long tail D.telecommunication
Question 32 of 40 5.0 Points The implicit “space-time” paradigm, on which transactional marketing is based, has now evolved towards the __________ of the e-commerce era. A.universality B.transcension and integration C.ubiquitous space D.virtual-now Question 33 of 40 5.0 Points Users of these services can collect their favorite websites as bookmarks, using “tags” – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy. A.Wikis B.Blogs C.Media platforms D.Social bookmarking
Question 34 of 40 5.0 Points e-CRM comprises each of the following main elements EXCEPT customer: A.targeting. B.selection. C.acquisition. D.extension. Question 35 of 40 5.0 Points M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories? A.Mobility B.Information C.Entertainment D.Transaction
Question 36 of 40 5.0 Points Long-term strategic positioning means that a company is able to __________ by offering customers a better price/performance ratio. A.increase sales B.differentiate their brand C.outperform competitors D.provide added value Question 37 of 40 5.0 Points __________ represent the main source of value of mobile e-commerce, as fulfilling these needs is at the core of the value proposition that is offered. A.Mobility-related needs B.Efficient needs C.Entertainment needs D.Time-critical needs and arrangements Question 38 of 40 5.0 Points Much of what we know about products we learn through __________ communication. A.e-CRM B.word-of-mouth C.social media D.targeted Question 39 of 40 5.0 Points __________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features. A.Google Docs B.Web 2.0 C.BlogSphere D.Wordpress Question 40 of 40 5.0 Points While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image. A.consumer-to-consumer relations B.image promotion C.self-presentation D.socialization
Click here to get this paper done by our professional writers at an affordable price!!